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YOU EARNED IT,
NOW GO CLAIM IT!

Print + digital outreach materials
Final report
Aiming to help low-income families build wealth, the NYC Innovation Team (i-team) led an advocacy campaign to connect public housing residents with free tax preparation services and help them maximize earnings through the Earned Income Tax Credit (EITC). The initiative involved coordinating across city agencies to streamline messaging and creating an engagement toolkit to support outreach efforts.

The toolkit included development-specific posters and one-pagers in English, Spanish, and Chinese, as well as a final report on the city’s process to inform outreach in future years.

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